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Square, a new payment system which allows person-to-person payments via mobile phone to be launched in early 2010. Co-founded by Act Twitter, Jack Dorsey, the concept of the square allows anyone to become a trader. There is a huge amount of hype around this release, but the device, even closer to the revolution payment? Square box is a magnetic card reader, that spark headset or microphone socket for iPhone or iPod Touch. To swiping credit card through the reader, the data is transferred to an audio signal, which can be read by application software installed on the square iPhone. Consumers log on screen, cell phone in his fingers, the payment is processed, assuming that the buyer has entered personal information and e-mail address to receive SMS and email proof of payment and delivery. Square also developing versions for Android and Blackberry phones, but I hope that the system will work with any device to be run the software and microphone.
Hardware software is free and available from 1 USD. Datamonitor expects that prices will depend on the use of models and sizes that traders must pay a slightly higher rate. Even so, all costs (including mobile devices) take into account that the system is still significantly cheaper than competing payment terminal.
Would like equipment vendors Ingenico Hypercom payment or afraid of losing market square? Not yet. The device is not popular on the European market from the square using magnetic stripe rather than a chip on the card. Payment by swiping a magnetic strip on the back of your credit or debit card has been phased out in Europe, the belt can be easily copied. As such, consumers are more familiar with paying users of portable handheld chip and PIN payment. Even Takeaway delivery drivers are often directed to a wireless version.
However, still on the U.S. market, most swiping the card payment terminal and signing. Since intelligence is very small in Europe for security issues, U.S. retailers are adding additional security risks through the system. Instead, companies can achieve cost savings. Adding up the impression of understanding for a fashion store, for example, can take payments from customers in the shop floor with the iPod touch and the potential market in the U.S. is huge.
Generally, however, Datamonitor sees the greatest potential customers around the square, to use equipment to purchase products via the mobile Internet. M-commerce is a rapidly growing intelligence as Smartphones become common and retail Web sites created for viewing on a mobile phone.
Square also offers a solution to one of the key areas of security of payments. Consumers wary of typing cards for mobile phones in the event that the data stored in the hardware and the phone is stolen. You can also write data on the card to a mobile phone is difficult for consumers to choose to wait before they place their PC. Square, but uses an encrypted protocol to send information about the transaction, either via WiFi or 3G connection to ensure data is not stored in your phone.
The square is at a very early stage of development. The idea originated in February 2009 and the year the product was trialed in a number of stores in the U.S. and facilities. As the system starts at the markets in the U.S. because the price is stated that the founders are missing a trick if they do not develop if the chip and PIN devices.
Square, a new payment system which allows person-to-person payments via mobile phone to be launched in early 2010. Co-founded by Act Twitter, Jack Dorsey, the concept of the square allows anyone to become a trader. There is a huge amount of hype around this release, but the device, even closer to the revolution payment? Square box is a magnetic card reader, that spark headset or microphone socket for iPhone or iPod Touch. To swiping credit card through the reader, the data is transferred to an audio signal, which can be read by application software installed on the square iPhone. Consumers log on screen, cell phone in his fingers, the payment is processed, assuming that the buyer has entered personal information and e-mail address to receive SMS and email proof of payment and delivery. Square also developing versions for Android and Blackberry phones, but I hope that the system will work with any device to be run the software and microphone.
Hardware software is free and available from 1 USD. Datamonitor expects that prices will depend on the use of models and sizes that traders must pay a slightly higher rate. Even so, all costs (including mobile devices) take into account that the system is still significantly cheaper than competing payment terminal.
Would like equipment vendors Ingenico Hypercom payment or afraid of losing market square? Not yet. The device is not popular on the European market from the square using magnetic stripe rather than a chip on the card. Payment by swiping a magnetic strip on the back of your credit or debit card has been phased out in Europe, the belt can be easily copied. As such, consumers are more familiar with paying users of portable handheld chip and PIN payment. Even Takeaway delivery drivers are often directed to a wireless version.
However, still on the U.S. market, most swiping the card payment terminal and signing. Since intelligence is very small in Europe for security issues, U.S. retailers are adding additional security risks through the system. Instead, companies can achieve cost savings. Adding up the impression of understanding for a fashion store, for example, can take payments from customers in the shop floor with the iPod touch and the potential market in the U.S. is huge.
Generally, however, Datamonitor sees the greatest potential customers around the square, to use equipment to purchase products via the mobile Internet. M-commerce is a rapidly growing intelligence as Smartphones become common and retail Web sites created for viewing on a mobile phone.
Square also offers a solution to one of the key areas of security of payments. Consumers wary of typing cards for mobile phones in the event that the data stored in the hardware and the phone is stolen. You can also write data on the card to a mobile phone is difficult for consumers to choose to wait before they place their PC. Square, but uses an encrypted protocol to send information about the transaction, either via WiFi or 3G connection to ensure data is not stored in your phone.
The square is at a very early stage of development. The idea originated in February 2009 and the year the product was trialed in a number of stores in the U.S. and facilities. As the system starts at the markets in the U.S. because the price is stated that the founders are missing a trick if they do not develop if the chip and PIN devices.